The role of a photographer is to portray a story using photographs. The power we wield is huge, we can change the story and make the image reflect our own impressions. Canon Australia made this video showing what happened if you send the same guy to 6 photographers for a portrait, and each photographer thinks the guy is something different. A criminal, a millionaire, an alcoholic, a fisherman, a lifesaver or a physic... Each portrait is different, each shows a different man. check it out!
A photograph is shaped more by the person behind the camera than by what's in front of it. To prove this we invited six photographers to a portrait session with a twist. 'Decoy' is one of six experiments from The Lab, designed to shift creative thinking behind the lens.